Register WANDERCAMPS, in two classes, word mark first
Official fees: AED 13,000 for the word mark in classes 43 and 41, or AED 6,500 with the SME discount. Add the logo once it is final for the same again.
Name choice
WANDERCAMPS is the only one of the three likely to hold up. Registering all three would cost about AED 58,500 in official fees alone (3 names × 3 classes), so pick one.
| Name | Registrability | Why |
|---|---|---|
| Wander | Low | An everyday word used by many travel brands. Hard to protect and easy to challenge. |
| Wanderlust | Risky | Heavily used in travel. Wanderlust Holdings (the yoga festival brand) holds a US registration covering festivals, wellness and events, which overlaps the wellness camps pitch. It is US-only, but internationally known marks can still block a UAE filing. |
| Wandercamps | Best | A coined word, so far more distinctive. “Wanderlust Events” can stay as a trading name and domain. |
Classes
File in classes 43 and 41; add 39 only if tours become a product line.
| Class | Covers | Priority |
|---|---|---|
| 43 | Temporary accommodation, tent rental, campsites | Core |
| 41 | Event organisation, wellness, sporting and cultural activities | Core |
| 39 | Travel and tour arrangement, off-road routes | Optional |
Process
All online with the Ministry of Economy & Tourism via UAE Pass. Expect 4–6 months if nobody opposes.
- Search the ministry register for conflicting marks.
- Choose the applicant: Vren’s company with its trade licence, not Articulate. Decide before filing.
- File one application per mark per class, with the mark, classes and list of services.
- Examination: up to 90 days, or one working day with fast-track.
- Publication, then a 30-day window for third-party opposition.
- Pay the final fee; certificate issued. Protection lasts 10 years.
The word mark protects the name however it is styled. The logo needs its own application in each class, so file the word mark now and the logo once it is final.
Costs
Official fees are AED 6,500 per class, per mark; SME registration halves that. 2026 schedule as published.
| Item | AED per class |
|---|---|
| Official fee (application, publication and registration combined) | 6,500 |
| Official fee with SME discount (Dubai SME or national SME programme) | 3,250 |
| Fast-track examination (optional) | +2,250 |
| Agent or lawyer (optional; self-filing allowed) | 2,500–5,500 |
| Renewal after 10 years | about 5,750 |
| Package (official fees, self-filed) | Standard, AED | With SME discount, AED |
|---|---|---|
| WANDERCAMPS word mark, classes 43 + 41 | 13,000 | 6,500 |
| Word mark + logo, classes 43 + 41 | 26,000 | 13,000 |
Decisions needed
- Is WANDERCAMPS the lead name?
- Is Vren’s company the applicant, and is it SME-registered?
- Run a clearance search on the UAE register and Madrid database before filing?
Sources
- MOET — Pay registration fees for trademark
- UpperSetup — UAE trademark registration 2026 guide
- SafeLedger — UAE trademark cost 2026
- Justia — WANDERLUST, Wanderlust Holdings LLC, US reg. 5700096
Not legal advice. Fees from published 2026 schedules; confirm on the MOET portal at filing.